Weaving the Line Between Holistic and Collective
well-being

Professional background


A Life Rooted in Service, Reimagined Through Creativity & Courage

I carry with pride a solid experience and frontline expertise from challenges considering mental health, substance recovery, and unequal opportunities, which I approach with innovative solutions fostering empowerment and emancipation.

I founded and led multiple initiatives focused on inclusion and well-being, including a platform dedicated to indigenous professionals. Recently graduated with a Master’s degree in Creativity and Arts in Social Health Fields, bridging traditional social work with creative methodologies for greater impact. Keen passion for creating inclusive spaces and programs that uplift and empower vulnerable populations, from Helsinki’s homeless community to global indigenous practitioners and entrepreneurs.
With over a decade of hands-on experience, I’ve moved between grassroots frontline work, creative social innovation, and entrepreneurial leadership—always guided by the same question: How can we create spaces where people feel seen, safe, and free to become who they are? My roots are in social counselling, where I supported people navigating mental health challenges, substance recovery, and systemic inequality. These years shaped my belief in a dignity-first approach, creative problem-solving, and inclusion that can’t be faked.
Since then, I’ve founded and led multiple projects focused on well-being and equity, from building a platform for indigenous professionals to co-creating SaaS for organisational DEI strategies. Each initiative, in its own way, has been about bringing people back to themselves and to each other. I recently deepened my expertise through a Master’s in Creativity and Arts in Social Health Fields, exploring how art, embodiment, and community care can reimagine the way we support growth and belonging. From the streets of Helsinki to startup boardrooms, from yoga studios to digital platforms—I’ve seen how resilient people can be when offered the right support. My work is about creating those spaces. With integrity. With creativity. And with a lot of heart.







Company Origins

Every path is unique


My path has been anything but linear. It has been shaped by complexity, contrast, and deep personal encounters with inequality. These lived experiences have not only informed my values, they have crafted a perspective rooted in empathy, systems thinking, and creative transformation.

To truly understand my approach today, it’s important to revisit some formative chapters, those that shaped my why, and influenced the how behind the work I do

1. Finding meaning

My professional journey began with a deep calling to serve, born out of a childhood shaped by social challenges within my own family. I didn’t choose social counselling as a career path to fix others, but to better understand the people and conditions I grew up around. That desire for connection and understanding set the foundation for everything that followed.

I carried that purpose across continents and contexts, from walking alongside street-involved children in Ghana, to supporting individuals experiencing homelessness in Helsinki, to entering the often-invisible worlds inhabited by people living with disabilities. Each experience expanded my understanding of structural inequity, resilience, and the complexities of securing human dignity.

2. Finding Yoga

As a social counsellor, my mission was always clear. It was even written into the degree itself: our role was to support individuals in gaining mastery over their own lives. In essence, a social counsellor’s job is to make themselves unnecessary.
But working inside a bureaucratic system, one where those with the most complex challenges often had the fewest resources, was incredibly frustrating. Time and again, I found myself facing the limitations of a structure that couldn’t meet the needs of the people it was meant to serve. I often asked myself: What is the meaning behind all this inequality and suffering? And how can we truly do better?

The answers didn’t come right away. But a shift began when I travelled to India and found yoga, or perhaps, yoga found me. For the first time in my life, I began to connect with myself, my real self, beyond the noise, expectations, and beliefs that had been placed on me. I discovered that the path toward a content and meaningful life wasn’t new. It had been walked for over 5,000 years.

3. Finding my path

That realisation stirred something deep within me. I couldn’t return to business as usual. So I left the familiar behind and moved to Portugal, not to escape, but to redesign my life. I wanted to explore new ways of living, creating, and supporting others. Approaches that felt more aligned, more holistic, and more sustainable.

I felt called to share the peace I had found through inner awareness, the clarity that comes from mastering the mind, anchoring in the present moment, and understanding that we are all connected beyond status, race, or any man-made division. Equal. Interdependent. And responsible for doing no harm.
For me, that path initially took a tangible shape: I began creating eco-friendly yoga mats. It was my attempt to root ancient wisdom in modern tools. But the road was challenging, and it became clear that the world didn’t need more yoga products; it needed a deeper understanding of the practice itself. One that honours its origins, rather than distorting it through commercial or colonial lenses.

Then the pandemic hit, and like many things, my start-up collapsed. I returned to Finland and joined a new venture: a SaaS start-up supporting companies in their DEI planning. Backed by a Germany-based Creative Impact Fund, it offered a powerful window into how the creative economy could address global challenges, a perfect complement to my Master’s studies in Cultural Well-being.
The start-up gained solid seed funding, but life had other plans. I was given a new kind of seed, a child of my own. I stepped away to embrace motherhood and complete my studies, knowing this too was part of the path I was meant to walk.

4. Finding Your Path


Even after stepping away from my yoga start-up, shifting focus, and immersing myself in motherhood, yoga never really left me. It kept returning quietly, persistently, like a thread weaving its way back into everything I do.
So, last summer, I self-published my first workbook: a practical guide to help others take their first, foundational steps into the philosophy of yoga. It’s simple, accessible, and grounded in lived experience, created for those who feel drawn to this path but don’t know where to begin.

I often ponder why I believe in this practice so much. But in a world fractured by war, polarisation, and failing systems, I come back to the same answer: we need tools that help us return to ourselves. Practices and ideologies rooted in love, unity, and collective care, not control, division, or exploitation.

The book grew from my own process of decoding yogic philosophy through a Western lens, without losing sight of its indigenous roots. It’s an attempt to honour the depth of the tradition while making it relatable, respectful, and relevant.

At the same time, I continue to explore how creative methods can contribute to meaningful, systemic change.
Weaving it all together, as more than ever, I understand what holistic truly means. When we stop compartmentalising ourselves, our work, our values, our well-being, we begin to unlock a deeper kind of potential.
The way we find meaning in life shapes how we create. The way we create reflects our values. Our beliefs influence how we care for ourselves and how we treat one another. Nothing exists in isolation. Everything is connected.

My path now is to keep making that thread of interconnectedness visible through creativity, through dialogue, and through contributing to spaces where people can return to who they truly are.

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