Portfolio

UGC Creator — Finland · English · Finnish

Content that
converts because
it’s not scripted.

I create short-form video for brands that want real resonance, not another perfectly polished, interchangeable face. I’m clear, grounded, and genuinely myself on camera, and that difference reads instantly in content.

Send a brief
Format 01

Talking
head

Direct-to-camera, conversational, trust-building videos for product reviews, testimonials, brand storytelling, and founder energy.

Format 02

Voiceover
+ b-roll

Aesthetic lifestyle footage with narration for beauty, wellness, apps, and products that need more atmosphere and intimacy.

Format 03

Text &
visual

Short, visual-first pieces with on-screen text and clean pacing designed for TikTok, Reels, paid social, and fast hooks.

Talking head
Garnier talking Beauty / skincare Play on card
Voiceover
Dyson Airwrap Beauty / lifestyle Play on card
B-roll + text
Rituals Cosmetics Wellness / beauty Play on card
Founder background

Before UGC, I built
a brand from scratch.

Most content creators learn visual storytelling from tutorials. I learned it by building a physical product brand from concept to customer and selling every single mat without a single paid ad. That is a different kind of education.

When I work with your brand, I am not guessing at what good product content looks like. I have lived the full arc: product photography, brand identity, platform strategy, organic growth, customer psychology. I know what it takes to make someone stop scrolling and feel something, because I had to figure it out when it was my own business on the line.

2019 – 2023 · Founder & Creative Director

Azana

Cork yoga mats and accessories made from trees without cutting them. A sustainable product brand built on raw, natural visual identity and zero paid advertising.

ProductCork yoga mats & accessories
MaterialsHarvested without cutting trees
Sales channelPinterest + Etsy, 100% organic
PhotographySelf-shot, raw & natural
Paid adsZero
Azana cork yoga mat product shot
Product shot
Azana yoga mat lifestyle image
Lifestyle
Azana cork mat detail texture
Detail / texture
Azana founder editorial image
Brand editorial

All photography self-shot: raw, natural light, no studio. The aesthetic that sold every mat.

What building Azana taught me
about brand visual storytelling.

01

Aesthetic is a sales argument

Pinterest is a visual search engine. I learned quickly that the image either earns the click or it does not. Raw, intentional photography outperformed polished stock every time. Authenticity converted.

02

Values need to be visible, not stated

Azana’s sustainability story was not in the product description. It was in the texture of the cork, the natural light, the lack of perfection. I learned to let the material speak. That is the same skill that makes UGC actually land.

03

Organic reach is earned through resonance

Zero paid ads meant the content had to do all the work. Every save on Pinterest and every Etsy click was a vote for the visual story. I built a feedback loop between what I created and what actually moved people and paid close attention.

What this means
for your brand.

When you brief me, you are not working with someone who learned content creation from a course. You are working with a founder who built a brand’s entire visual world from nothing, understood the relationship between aesthetics and trust, and proved that the right image made with intention is worth more than a budget. That is the perspective I bring to every piece of content I make for you.

Why I’m different
from most creators.

Most UGC creators are learning how to perform authenticity. I’m not performing. A decade as a founder, an MSc in social sciences, and years of deeper inner practice mean the camera picks up something most creators can’t manufacture: the feeling that this person actually knows who they are. That’s what creates trust. And that’s what makes your product feel credible.

Categories I work in
Beauty & skincare Wellness & lifestyle Tech & apps Home & interiors Sustainability Fashion Food & drink Femtech

Let’s make
something real.

Send me your brief, product, or a quick idea of what you’re looking for, and I’ll come back to you within 48 hours. If you don’t have a full brief yet, that’s fine. A rough direction is enough to start.

Send a brief
Platforms

TikTok · Instagram Reels · YouTube Shorts

Deliverables

Raw files · Edited clips · Multiple hooks

Turnaround

3–5 business days standard

Languages

English · Finnish

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